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Monday, February 4, 2013

Window Shopper: Making warm memories at Robinsons Magnolia


By Ana Valenzuela, InterAksyon.com · Thursday, January 31, 2013 · 10:00 pm
The "new" Magnolia ice cream house at Robinsons Magnolia in Quezon City. Photo by Analy Labor, InterAksyon.com.
From Sunday family lunches to humble dates, the many scoops served at the old Magnolia Ice Cream house have indeed given generations of Filipino families many warm memories.
The former ice cream plant along Aurora Blvd. and Doña Hemady Streets in Quezon City has been transformed into the newest shopping destination in the metro when it officially reopened last year. Its new incarnation, Robinsons Magnolia, is now a mall that has kept the ice cream house and old favorites like Peach Melba and Banana Split.
“We aim to be a family mall, targeting the senior citizens to their grandchildren, and in general, the families residing in New Manila, Horseshoe Village, and nearby villages and condos,” Carina Ventura Group Property Manager of Robinsons Land Corporation shares pointing out the people living nearby.
The mall features restaurants, the new Magnolia House included, lining up the al fresco area. Of course, there are also shops offering various retail brands. “We made sure that we have a store for all the members of the family, says Ventura. “In fact, here you can see a lot of senior citizens, I think they enjoy the space because they can move around, especially for those who are in wheelchairs.”
“A lot of people have had very good memories of the old Magnolia. Having the same name, but with a new place, we hope people can have new memories about Robinsons Magnolia as well,” adds Ventura.
Security gets beefed up inside Robinsons Magnolia with mall security men in scooters—the better for them to move around and respond to security-related concerns. Photo by Analy Labor, InterAksyon.com.

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