http://www.interaksyon.com/lifestyle/new-color-technology-more-intense-shades-as-avon-launches-its-holiday-look-2013
“Pick a feature and go with it—your eyes, your cheeks, just pick one and try to highlight it,” makeup artist Lauren Andersen (in photo, with microphone) said at the recent unveiling of Avon’s newest makeup collection. Photo by Rhoy Cobilla, Interaksyon.com.
A natural look, “blend-ability” and texture, consistency of color, and less need to retouch are some of the things women look for in a makeup. Avon, which has been in the country for 35 years now, thought of nothing but just that when it recently launched its newest campaign, You Make it Beautiful and a new product line that took three years to develop at the Mindanao Ballroom in the Sofitel Philippine Plaza Manila.
The newest makeup line has been formulated with True Color Technology by Avon, which shows off the intensity of the shades, assuring the wearer of a longer lasting eyeshadow, lipstick or lip gloss.
The company for women invited makeup artist Lauren Andersen, who flew in from New York and stopped by the country amidst the monsoon rains. Andersen has been named as Avon’s Global Celebrity Makeup Artist with Hollywood A-listers like Jessica Alba, Madonna, Kate Beckinsale, and Nicole Richie as some of her clients.
Brand ambassador Anne Curtis was on hosting duties as she presented the newest Avon makeup collection. Photo by Rhoy Cobilla, Interaksyon.com.
Anne Curtis, an Avon brand ambassador, was on hosting duties for the night, and she got into a small chitchat with Andersen on how she came to love the brand. Apparently, the blonde beauty had grown up with the brand as her mother was an Avon lady. “Some of my earliest memories playing with makeup are with Avon products,” Andersen recalled. “My passion for beauty began with Avon and I’m excited to continue my journey with the brand as they debut an innovative Avon color collection.”
Joining the two on the couch was Lisa Lamberty, Director of Avon’s New Product Innovation Department, whose job is to put on and try all sorts of lipsticks and mascaras all day. Lamberty shared that this new collection of eye shadow, True Color Eyeshadow Quad has exactly what every woman is looking for, a shade that stays throughout the day.
Avon Makeup Collection’s latest line features True Color Technology, which took three years of research and development. Photo by Rhoy Cobilla, InterAksyon.com.
“We created a crystal-clear technology, with the base and the binder in the eye shadow and we incorporated polymers that help the color last through the day,” she disclosed.
Makeup artist to Hollywood A-listers Lisa Lamberty shows how to create the smokey eye makeup by slightly wetting the makeup brush and dipping it into the eyeshadow powder for more impact. Photo by Rhoy Cobilla, Interaksyon.com.
Yet, it is not only the powder that is innovative, as Andersen complimented the packaging with its step-by-step application education, “the numbers literally tells us which color goes where,” Andersen put in, “creating your looks is so easy and fun.” She demonstrated how simple it really is, as later on during the event, she dolled up a model with nothing but the True Color Eyeshadow quad with the Chocolate Sensation shade.
During the presentation, Curtis said she loved the look, and would love to try it on her noontime show, as she does her own makeup. But there is something that this TV host/actress loves more. The animated Curtis needed no cue cards in confessing how she adores lipstick “One thing you ladies know if you follow me on Instagram is that I am such a lipstick monster. My favorite color is Lava Love, I love red,” she revealed.
Avon Makeup Collection’s latest shades are made more intense with a new color technology. Photo by Rhoy Cobilla, InterAksyon.com.
With more than 50 sticks of different shades of red, pink and nude, the new Ultra Color lipstick minimizes chapped lips as it is infused with a lip nourishing formula. “We incorporated self-renewing pigments and Shea Butter to help with the moisturization,” Lamberty said. “We put ingredients such as Vitamin E, Omega oil and Arctic Berry.”
The Ultra Glazewear Lip Gloss has also been infused with Shea Butter, Vitamin E, Omega Oil, and Arctic Berry.
“I am a big lipstick junkie, I feel like it is the fastest way to dress up anything. If I am tired you will know it because I’ll wear the brightest loudest lip color, because I want everyone to think the opposite. It’s a great way to disguise it,” Andersen shared.
At the unveiling of Avon’s latest makeup collection, from left: Lauren Andersen, Avon’s Global Celebrity Makeup Artist; Lisa Lamberty, Director of Avon’s New Product Innovation Department; Bob Briddon, Avon’s SVP and President for Asia Pacific and Philippines and Anne Curtis share the stage together. Photo by Rhoy Cobilla, Interaksyon.com.
The night ended with Curtis showing off Avon’s newest TVC, part of the brand’s new You Make it Beautiful campaign. “Our products are designed to bring out what is naturally beautiful about you,” concluded Bob Briddon, Avon’s SVP and President for Asia Pacific and Philippines. “But ultimately, what we want to remind women through this campaign is that it’s their uniqueness that creates the impact that can’t be forgotten.”
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